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DSW SHOE WAREHOUSE CALIFORNIA PRIVACY POLICY

Last Updated: June 26, 2025 

This California Privacy Notice (the “Privacy Notice” or “Notice”) provides limited information to California residents only about how DSW Shoe Warehouse, Inc. (“DSW”) collects, uses, and discloses personal information. For more details about our privacy practices, see our Privacy Policy.  

INFORMATION WE COLLECT 

We collect information that identifies, relates to, or describes, or is capable of being associated with you (“personal information) such as: 

  • Identifiers. We collect personal identifiers such as name, phone number, email address, billing address, shipping address, password, driver’s license number, device id, and IP address. We will also create a client number when you make a purchase and a DSW VIP Rewards Number when you sign up to be a member. 
  • Audio, electronic, and visual information. We collect audio, electronic, and visual information such as the messages you submit through dsw.com, emails and texts you send us, messages to delivery recipients, delivery instructions, digital photos you submit through dsw.com, video footage and photographs of the public areas of stores, and call recordings. 
  • Internet or other and network activity information. We collect information such as IP address, browsing or search history, your interactions with our emails, and data collected through cookies and similar technologies.  
  • Commercial information. We collect and generate commercial information such as records of merchandise and services purchased, product interests, payment information (credit/debit card number, expiration date, and bank account information), and self-reported transactions such as the purchase of a new home. 
  • Characteristics of protected classifications under California or federal law. We collect information such as age (including date of birth), gender or gender identity, race, ethnicity, and religion. We may also collect information that indirectly reveals pregnancy status or sexual orientation, for example if you provide such details in connection with our VIP Program. 
  • Personal characteristics and demographic information. We collect personal characteristics such as your footwear size, marital status, household income range, preferred language, and number and ages of children. If you are a VIP member and participate in certain programs, we may also collect information related to milestones in your life, such as an engagement, wedding, or birth of a child.  
  • Geolocation information. We collect mobile device identifiers and real-time precise geolocation information from mobile app users and visitors’ devices in and around our stores. 
  • Professional or employment-related information. We may collect information such as your job title or promotion status, for example when you provide this information in connection with our VIP Program.  
  • Education information. We collect information related to your education such as highest degree earned or information you provide in connection with our VIP Program.  
  • Medical or health information. We collect this information only to the extent that you provide information to us that reveals a health or medical condition (e.g., you inform us you are pregnant in connection with our VIP Program). 
  • Inferences from the information listed above. We use the information listed above to draw inferences about your preferences (such as your preferred brands and styles). 
  • Personal information as described in Cal. Civ. Code § 1798.80(e). We collect this information to the extent collected under another category of personal information above.

Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws such as Cal. Civil Code § 1798.140(ae). This includes driver’s license and other government identification card information, precise geolocation data, race, ethnicity, sexual orientation, medical or health information, and your VIP account login credentials. Each type of sensitive personal information may overlap with a category of personal information listed above. 

HOW WE USE AND DISCLOSE INFORMATION (PURPOSES OF COLLECTION) 

We may use personal information, including sensitive personal information, for general business purposes, including to: 

Provide you with access to and use of our Sites 

  • All categories of personal information. 
  • Sensitive personal information: precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Facilitate or fulfill the information, products, or services you requested 

  • All categories of personal information. 
  • Sensitive personal information: driver’s license and other government identification card information, precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Process payments, returns, or exchanges 

  • Identifiers.  
  • Audio, electronic, and visual information.  
  • Internet or other and network activity information.  
  • Commercial information.  
  • Personal characteristics and demographic information. 
  • Inferences from other categories of personal information.  
  • Sensitive personal information: driver’s license and other government identification card information, account login credentials.

Communicate with you about orders, deliveries, or otherwise 

  • Identifiers.  
  • Audio, electronic, and visual information.  
  • Internet or other and network activity information.  
  • Commercial information.  
  • Personal characteristics and demographic information.  
  • Sensitive personal information: driver’s license and other government identification card information, account login credentials.

Service your account(s), operate rewards or incentive programs, and manage preferences 

  • All categories of personal information. 
  • Sensitive personal information: driver’s license and other government identification card information, precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Conduct surveys or market research 

  • All categories of personal information. 
  • Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Design, develop, and improve our products and services 

  • All categories of personal information. 
  • Sensitive personal information: race, ethnicity

Market our products to you, including interest-based advertising and sweepstakes/contests 

  • All categories of personal information. 
  • Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program),

Market other companies’ products or services to you 

  • Identifiers. 
  • Commercial information.

Perform data analytics, including monitoring foot traffic in our stores 

  • Identifiers.  
  • Audio, electronic, and visual information.  
  • Internet or other and network activity information.  
  • Commercial information.  
  • Characteristics of protected classifications under California or federal law.  
  • Personal characteristics and demographic information.  
  • Geolocation information.  
  • Professional or employment-related information. 
  • Education information. 
  • Inferences from the information listed above. 
  • Sensitive personal information: precise geolocation, race, ethnicity.

Draw inferences about your preferences or interests 

  • All categories of personal information 
  • Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Operate physical security, information security, anti-fraud, and loss prevention programs 

  • All categories of personal information including all categories of sensitive personal information

Respond to governmental and other legal requests 

  • All categories of personal information including all categories of sensitive personal information

Meet our legal obligations and obtain legal advice 

  • All categories of personal information including all categories of sensitive personal information

Perform day-to-day business operations such as accounting and internal reporting 

  • All categories of personal information 
  • Sensitive personal information: driver’s license and other government identification card information, account login credentials.

We may also use personal information and/or sensitive personal information as described to you at the point of collection, with your consent, to fulfill our legal obligations and seek legal advice, or as otherwise required by applicable laws.  

Third-Party Disclosures  

Although we do not directly monetize your personal information, we may disclose it to third parties who are not our service providers in limited situations or allow third parties to collect it from our Sites. These disclosures may qualify as a sale or a sharing (for targeted or cross-context behavioral advertising purposes) under certain privacy laws. We do not knowingly sell or share personal information of individuals under the age of 16.  

Relevant categories of third parties include: 

  • Affiliates. We may disclose personal information to affiliates for their own use. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, and personal information as described in Cal. Civ. Code § 1798.80(e). 
  • Advertising, social media, and analytics companies. We may disclose personal information or Usage Data to advertising, social media, and analytics companies, for example by allowing these third parties to collect such data from our Sites as described in more detail above and offline such as when you make a purchase at one of our stores. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, Internet or other electronic network activity information, and personal information as described in Cal. Civ. Code § 1798.80(e).

Right to Know 

You have the right to request twice per 12-month period that we provide you (i) the categories or specific pieces of personal information we collected about you; (ii) the categories of sources from which we collected your personal information; (iii) the business or commercial purpose for which we collected, sold, or disclosed your personal information; and (iv) the categories of third parties to whom we sold, share, or disclosed your personal information, including the categories of personal information disclosed to each and the purposes for doing so. We are not permitted to provide access to specific pieces of sensitive personal information or other information that creates a high risk of potential harm from disclosure to an unauthorized person. 

Right to Delete 

You have the right to request that we delete any personal information we collected about you. We may deny your request if an exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations. 

Right to Correct 

You may update your contact information and other personal information by logging into your dsw.com account. 

If you are unable to correct certain personal information on your own, you may request that we correct information you believe to be inaccurate. When you make your request, please be sure to provide us the specific information that you believe is inaccurate and the correct information. You should also provide us with any documentation you believe supports your proposed correction, and we will take that documentation into consideration. We will only correct the information if we determine, based on the totality of the circumstances, that your correction is more likely than not accurate. We may also choose to delete the allegedly inaccurate information instead of correcting it.  

Right to Opt-Out of Sales and Sharing  

You may opt-out of certain third-party data collections from our Sites by managing your preferences through the link labeled “Cookie Preferences” at the bottom of the website. Our Sites also recognize and process Global Privacy Control (GPC) signals. If we can reasonably associate a GPC signal with an identifiable consumer, we treat it as a request to opt-out of the sale or sharing of that consumer’s personal information as if the consumer made the request using one of the methods described below. If we cannot reasonably associate a GPC signal with an identifiable consumer, we treat it as a request to opt-out of the sale or sharing of that user’s personal information collected while the signal is present. While the signal is present, we will also disable any advertising cookies or other third-party tracking tools present on the Sites that may qualify as a sale or a sharing scenario under applicable privacy laws. 

Right to Limit Use of Sensitive Personal Information 

You have the right to request that we limit the use of your Sensitive Personal Information as defined under California law to only exempt purposes such as to provide the goods and services reasonably expected by the average consumer who requests such goods and services, to prevent fraud, and to verify or maintain the quality or safety of goods or services we provide.  

Submitting a Do Not Sell or Share Request 

To make a privacy request, you may call us at 1.866.379.7463 or use our privacy request form located here. To opt-out of certain third-party website integrations, which may constitute sales or sharing scenarios, please select your cookie preferences or use GPC signals as described above.  

HOW LONG WE RETAIN YOUR DATA  

We retain each category of personal information for as long as we have a relationship with you. We may also retain your personal information for a period of time after our relationship ends due to ongoing business needs to retain it. This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations and for other internal purposes such as marketing and analytics.